Max
Giovagnoli
He is the first Italian transmedia producer and has worked on launching more than 100 films and series with Walt Disney Italia, Warner Bros Discovery, Universal Pictures International Italy and European broadcasters. He was a speaker at the TEDxTransmedia Conference and his books on storytelling are published in Italy, Great Britain and the USA. He holds a PhD in Italian Literature and is an author of novels and fiction. He is the cinema-transmedia manager of the ROMICS and Cartoons on the Bay festivals and artistic director of Heroes International Film Festival. He directs the School of Visual Arts and Cinema at the European Institute of Design in Rome and is a visiting professor at various universities and academies in Europe and Asia. He curates editorial series and international exhibits on visual arts and new media.
MU
In collaboration with Newton Compton Editori, the transmedia project linked to the Italian launch of the novel "Io sono Mia" included the creation of a fashion brand related to the characters, a series of video clips, and on-site activations.
Sin City
Coordinated with the European Institute of Design in Rome and Lucky Red in 2014, the transmedia project linked to the Italian launch of the film included the creation of graphic artwork, a website, and the design of a video mapping dedicated to Frank Miller's and the film's imagery.
Hunger Games
In collaboration with Universal Pictures International Italy and Mondadori in 2013, the transmedia project linked to the Italian launch of the film included the creation of graphic artwork and an interactive bookstore tour, along with the design of a webgame dedicated to the relationships between book and film.
Il messaggio segreto
In collaboration with Newton Compton Editori, the transmedia project linked to the Italian launch of the novel "Il Messaggio Segreto delle Stelle Cadenti" included the creation of an urban quest in Rome, a webcomic tied to missing moments in the book's plot, a post-it campaign, and a mini concert tour.
The Amazing Spider-Man
Coordinated with the European Institute of Design in Rome and Sony Pictures/Warner Bros. in 2012, the transmedia project linked to the Italian launch of the film included the creation of graphic artwork in two creative lines, the design of a video mapping, and the creation of downloadable paper viral toys.